Who is doing work that inspires you? Who is doing what you want to do? Have you taken the time to study what they are doing and how they’re doing it?
As a musician and songwriter, I studied my guitar and songwriting heroes. This is how I learned to play guitar and write songs. As a podcast producer and video creator, I study the podcasters, shows, and YouTube channels that inspire me to do better work.
Why Study The MEl Robbins Podcast?
For this exercise, we are going to study Mel Robbins. She’s a podcaster, author, and speaker with over a million subscribers on her YouTube channel. She’s a Gen Xer like me and we share many life and pop culture experiences. What resonates with me most is that she does not pretend to sound like she’s got life all figured out, but she’s definitely a few steps ahead of me!
I know from listening to her podcast that my friends and I would invite her to hang out around the fire pit with us, and she would fit right in. She’s funny, a fantastic storyteller, and not afraid to drop an F-bomb.
Mel Robbins is crystal clear on her mission and purpose, which is to help people live a better life and give them the tools to do it. Her “why” is her North Star. It guides her podcast and all of the other content she creates.
She is my favorite example of a podcaster and videomaker who always acts like herself and makes content with the goal of using it on multiple platforms. It’s essential to be intentional with what you’re creating and think about how you can share it in multiple places so that you can reach the most people and get the most out of it.
When planning your content, consider how to repurpose it. I’m breaking down the episode “Feel Like Giving Up? Before You Say F*** It”. This is a 48-minute masterclass for any coaching or consulting business. I’m breaking it down for you in this video and podcast episode.
Watch the video or listen to the podcast episode for the full breakdown. I’ve also included time stamps for the highlights in both the podcast and YouTube video. Grab a pen and take notes.
Checkout these Highlights
00:52 Where to find inspiration
01:23 Why you need to immerse yourself in the work of people doing what you want to do
03:38 Why does Mel Robbins resonate with so many people?
05:25 What is your north star?
07:49 My biggest struggle as a content creator
08:40 Are you doing this on Instagram or are you missing out?
09:50 What you should be doing right now, even if you aren’t repurposing your content
10:20 Why this episode is a masterclass in podcasting
12:25 The number one reason I’ll stop listening to a podcast
14:14 What totally sucked me into this podcast episode
14:54 How to increase podcast downloads from your back catalog of episodes
15:13 How she sets the hook for a story
15:38 How do you build engagement and community with your audience?
16:05 How she gets us to come back after the commercial break
17:00 How to create tension in your episode and why you need it
17:15 The Magic of “Say more about that….”
17:58 How to get your audience to listen all the way to the end of the episode
18:40 How to get your listener to come back for more
19:16 Four elements you should be including in your episode
20:12 Getting the most out of your YouTube description and podcast show notes
22:49 How to get listeners to share your episode
Podcast Episodes Referenced