Put Your Podcast on YouTube…
if your goal is discoveraility and new subscribers. YouTube is the second largest search engine after Google. People with questions are going to YouTube for answers.
Jennifer Denney, Founder of Elevated Marketing Solutions, joins me in this episode to talk about why it makes sense to put your podcast on YouTube.
Not everyone knows how to listen to a podcast yet, but most everyone knows how to go to YouTube to find a video that answers a question. Google owns YouTube, so you can apply the some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.
Do People Listen to Audio on YouTube?
Yes, some people listen to audio on YouTube. For me, the goal of putting my podcast on YouTube isn’t so that people will listen to it there. My goal is that it is more discoverable and that they will find it and then subscribe in their favorite podcasting app.
The Flipside: If your goal is to grow your YouTube channel, only sharing audio with still images is not a good strategy.
I co-host a Brazilian Jiu-Jitsu podcast called Beauty and the Gi. Because I know that our target audience is spending hours on YouTube searching and watching videos about BJJ, it would be ridiculous for us not to have the podcast on that platform.
I’ve got a call to action of “Subscribe to the Podcast” at the very top of our description, along with links to the podcast in Apple Podcasts, Spotify, and Google Podcasts. I’ve created a playlist specifically for the podcast and I’ve included Audio Only in the playlist title so no one is surprised when when they click on the link.
YouTube Video Optimization Tips for Podcasters
- Use descriptive titles
- Create Playlists
- Add End Cards – tell the audience what you want them to do next
- Utilize the description space. Fully cover what you are talking about in the video
- Put the YouTube video on your website (like I did in this blog post)
Recommended YouTube Resources for Podcasters
Learn More About Podcasting
- Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast.
- The Brass Tacks Free Podcasting Course
- The Ultimate Guide to My Favorite Podcasting Tools and Resources