Welcome to blog post number one. This post is super basic and is an attempt to answer the questions I’m asked on a regular basis in the most simple way I know how.

What is a podcast?

I’m asked this question almost daily when I tell people what I do for a living. According to the study Edison Research published earlier this year, only a little over 1/3 of the American population have listened to a podcast. I’m on a mission to educate the other 2/3 about what they have been missing.

Here is how the folks at Apple define podcasts:

Podcasts are episodes of a program available on the Internet.

Podcasts are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance, or other event.

Podcasts usually offer each episode in the same file format, such as audio or video, so that subscribers can enjoy the program the same way each time. Some podcasts, such as language courses, include multiple file formats, such as video and documents, to teach more effectively.

For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience.

Here is the super non-technical explanation that I use to explain to non-tech savvy people that just want to know what they are missing.

Thanks to services like Netflix, Amazon, and the magic of cable TV, the idea of “on demand” seems to resonate with people. So I typically explain a podcast as being like “audio or radio shows on demand” that you can subscribe and listen to anytime you want.

I’ve found that most people don’t care to hear about RSS feeds, file types, or any other technical stuff about podcasts. They just want to know what they have been missing.

Why Should I Listen to Podcasts?

This is my favorite question to answer! I love turning people on to the untapped magical world of inspiration, empowerment, and ideas just waiting for them inside their smartphones.

People are shocked when I ask them to tell me about a topic that interests them, and I pull up four or five podcasts for them to check out with a simple search. It feels good to help them find their tribe.

I’ve listened to countless hours of podcasts, and I can’t come close to putting a dollar value on the insight and new ideas I’ve gained from podcasts. I’ve been turned on to books, blogs, and new approaches to solving problems in my business. The value is limitless!

How Can I Listen to a Podcast?

There are a number of free apps for iPhones, iPads, and Android devices. Most apps allow you to search by subject, author, or show name. When you find a show you like, be sure to subscribe so you automatically get new episodes when they are released.

If you have an iOS device like an iPhone of iPad, download the free podcast app from the app store. Check your device. It might already be on there.

Look for this icon:

Podcast icon 

Stitcher is a free app for both iPhone and Android. 

Look for this icon:

Stitcher icon

There are a number of other podcasting apps available. The two mentioned here are just places to start. Go exploring and see what works best for your podcast listening needs.

If you have any questions, feel free to e-mail me at jen@brassybroad.com.

Happy Listening!

 

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