Podcast Summary

A high energy conversation with Patrice Cokley, founder of The Bassline Group, on starting her company, shifting gears, and working with creatives.

Show Notes

  • Starting her own branding and marketing company
  • Basing your brand on who you are authentically
  • Networking to grow the business
  • Using Twitter to get a new client
  • Turning down business that isn’t a good fit
  • Creating long term client relationships
  • Losing her sister and learning “Life is too short to settle.”
  • Discovering mentorship in books
  • Tuning out the “play it safe” voices to seize opportunity

Resources, Tools, Books, and Music Discussed on the Show

Connect with Patrice


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